Runway is widening its European footprint with a new Paris office and a creative partnership with Bertelsmann, one of Europe’s largest media and publishing groups. The Paris hub will focus on AI research and creative tool development for the European market.
Paris Office
The new office puts Runway’s research and product development capacity on the continent, complementing the commercial headquarters it named in London in June 2026. Where London anchors Europe-wide sales, deployment, and world-model research, Paris brings a dedicated team working on the creative tooling itself — where Runway’s flagship generation and editing products are built.
The Bertelsmann Partnership
Bertelsmann, the German media conglomerate behind entertainment, publishing, and services businesses, becomes a structured creative partner. Under the partnership, Bertelsmann’s creative units gain access to Runway’s video generation and editing platform for media production.
- Media production — Runway tools integrated into Bertelsmann’s content operations
- Creative programs — structured collaboration beyond one-off licensing
- European anchor — deepens Runway’s ties with a generation company at the center of continental media
Europe as a Priority Market
The pair of announcements signals how seriously Runway is taking Europe. The region is already the company’s second-fastest growing market, with European subscription sales up 50 percent over the past year and more than 20 percent of its enterprise customer base in the region. A Paris office pairs that momentum with local engineering and research.
Research and Creative Hub
By staffing Paris with researchers and creative-tool developers, Runway is treating Europe as a source of product, not just demand. The arrangement lets Runway build for the creative workflows of European studios, broadcasters, and publishers — and to feed those insights back into the product.
What This Means
For Runway, Paris and London together turn Europe into a second home rather than an export market. For Bertelsmann, the partnership is a hedge toward AI-native production inside a group that spans broadcast and publishing. The pattern — an AI video company opening offices beside the continent’s major content owners — is a bet that the next phase of media production will be built cooperatively, with the toolmakers and the studios in the same region.