Samsung Electronics is opening up enterprise AI access to its employees, rolling out ChatGPT Enterprise and OpenAI Codex across the company. According to OpenAI, the deployment covers all Samsung Electronics employees in Korea and every Device eXperience employee worldwide — the division spanning smartphones, consumer electronics, and home appliances.
Reversing the 2023 Restrictions
The rollout lands three years after Samsung restricted generative AI tools over data-security concerns. In 2023, the company limited ChatGPT and similar tools after worries that sensitive internal information had been uploaded to an external AI platform. The new deployment routes staff through ChatGPT Enterprise, which includes controls for data protection, user access, and security management — letting employees use AI within internal security requirements.
The Scope
Samsung plans to use the tools across software development, marketing, product development, and manufacturing:
- Information search and data interpretation
- Document drafting and idea development
- Code writing, review, and debugging
- Internal tools, websites, prototypes, and automated workflows
Samsung has not limited the deployment to a single business unit or technical group. OpenAI says Codex now has more than 5 million weekly users globally, and Korean weekly active users have grown nearly 800% since February 1, 2026.
Deeper Infrastructure Ties
Samsung and OpenAI are already partnered well beyond the apps. Samsung signed on as a strategic memory partner for Stargate, with OpenAI memory demand projected to reach up to 900,000 DRAM wafers per month. Reuters reported that Samsung Electronics and SK Hynix signed letters of intent to supply memory chips for the project. Samsung SDS is exploring jointly developed AI data centers and, through a reseller arrangement, offers OpenAI services to Korean enterprises.
Adoption Context
The market is hungry for enterprise AI: Deloitte’s 2026 State of AI in the Enterprise report found 66% of organizations reported productivity gains from enterprise AI adoption, while 53% reported better decision-making. OpenAI is also expanding across Korea, with Seoul National University giving ChatGPT Edu to 47,000 students, faculty, and staff, and ChatGPT responses already flowing into KakaoTalk group chats.
What This Means
For Samsung, the move turns a cautionary chapter into a competitive one: AI access for technical and non-technical teams, with data guardrails intact. For OpenAI, the Samsung deal is a marquee enterprise win that deepens its foothold in Korea — where LG, Kakao, Krafton, Toss, and others already run ChatGPT Enterprise, OpenAI APIs, or Codex.